Defining your blogging goals can make life easier on yourself

Blogs can be created for a variety of reasons from making money, to serve as a personal journal or to share information about a specific topic. Whatever the reason is, each person should be clear on what their blogging goals are when they first create their blog.

When I created this blog my goals is to create one place where I can talk about what I learned from running five other blogs, ways to increase traffic to blogs and to see more of a challenge on how far up the search engine rank I can get. To me, this is my challenge blog as the theme has a great deal of competition and identifying keywords that have not been targeted is all but impossible. Yet, going into it, I understand that and willing to go for it anyways.

Many times I see people create personal blogs and then sort of quit because they do not get traffic to the site. Well, how many strangers are really interested in a personal blog? Or I see personal blogs that try to monetize themselves. To me this seems like a waste of time. Why put google adsense on a personal blog. Your goal was to write about your life so that most likely your friends and family can read about what is new with you. Why try to make money then? Why not fill up that space with pictures or small clips of movies about your family and friends?

Having defined goals for a blog I think really makes the experience more unifying so that your content, your theme and style are all united. If you are trying to convey serious information then you need to write in a more formal tone. If you are trying to convey information but not really in a serious fashion as part of your blogging goals then you can be informal and use funny images and video. Everything should be aligned with your goals.

Take a look at your blog today and look at your content, your theme, your use of the sidebar and plugins. Do they all say the same thing and push a common idea to the audience? If not, change things up. Blogs do not have to be static and can be changed to improve the user experience.

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5 Comments

  • blinkky says:

    I agree with you. Strangers who didn’t really know about you may not read the personal blog. The blog should be more global =)

  • Kevin Quinlan says:

    I agree completly. Personal blogs are great but very limited in appeal to the masses. Thanks for stopping by and reading blinkky. I do think if you are going to have a personal blog it needs to have some appeal like discussions about popular social aspects or perhaps a strong opinion to strike up debate. Something to draw interest.

    Thanks again for commenting -

  • Benjamin Cip says:

    Nice post here. while I’m focusing on helping people to make money online through my blog monetization experience. I tend to talk about design, but everything is related to make profit online.

  • Hello Benjamin, as your comment points out, it is as important to know your goal as a blogger AND what your keywords will be for your blog to make it work. Thanks for reading -

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