A lot of people when they build websites love the idea of using flash. Flash splash pages as introductions or for navigation. Flash along the sidebar to give the users an interactive way to read information. Flash is a great way to make a site fun for users. Yet… it has major issues when it comes to SEO and flash AND usability in general.

Let’s start by saying not everyone is going to have macromedia installed or the plugin needed to support flash. So what does this mean? You lost that traffic. I know from personal experience that if I need to download something I leave the site. There are a million other sites out there with very similar to your content I am willing to bet. Why would I spend another second on your site when I can just go elsewhere?

Secondly, flash needs time to load. It is not fast like basic html or blogging software. Flash usually has a loading period and if you are dealing with traffic that has a slow connection to start with you have just scared away even more users. Flash is great for a certain uses but not for a general content site. Your content should be what you want people to be in love with, not your use of flash. Always remember what the goal of your blog is.

When it comes to SEO fixes and flash you can forget about it. As tip number three with flash and blogs, spiders have trouble with flash software. Here is a great article by SEOmoz talking about the situation. Basically the content in flash is not as easy to read as text on the screen within html or blogging software. You can’t apply SEO fixes like anchor text or title tags to flash pages. You lose out basically of all other SEO fixes when you apply flash as a page. When you apply it as part of a page you lose whatever value the html equivalent would have given you.

Bottom line is why roll the dice with flash on a blog when it can impact your SEO work, hurt your search engine rankings and drive readers away from your blog.

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