Archive for the ‘SEO Tips’ Category
How can the All In One SEO Pack plugin improve my blog
The All In One SEO Pack by Michael Torbert is frequently mentioned as a popular plugin that bloggers can use to improve their search engine ranking. I personally have it activated on each of my blogs and have found it quite useful for a number of different reasons.
What it does
Every time you go to write a new post, you will see a box of options (title, keyword, description) that need to be filled out before you publish it. You can configure these options so don’t forget to pay attention to the settings for this plugin! By taking advantage of these options, you can help to improve the search engine optimization of your blog.
Titles
The titles of your posts are very important. Most bloggers include their targeted keywords into the title of their posts to improve their search engine ranking. This plugin will allow you to create a secondary title that is used as a meta title.
Description
Make sure to take the time to fill out the description box that is provided. When potential readers stumble across your blog in their search engine results, the description can be used to entice them to choose your blog to read. Make the information useful and engaging to increase the odds of them clicking on your blog!
Keywords
Always remember to add the keywords for your post into the keywords box. You can also configure this plugin to generate your keywords if you are uncertain which ones you want to use! In addition to adding your keywords here, you will also want to remember to add the appropriate tags and categories for your post as part of your regular posting.
What is keyword stuffing
There are certain things you can do to improve your blog’s search engine ranking. One of the most popular things that people do requires adding a selection of keywords into the content of their blogs. While this is a tactic that is encouraged, it has to be done right or you could find yourself in a situation where you are keyword stuffing.
Simply put, keyword stuffing is a practice where the blogger literally stuffs their blog with keywords. In the past, this practice was utilized to quickly boost a blog’s search engine ranking. The problem with this tactic is that content that has been stuffed with keywords most likely provides little (if any) value to the reader.
It was eventually realized that this type of content was becoming a problem. The algorithms that control search engine rankings were updated to take keyword stuffing into consideration. Today when they crawl your site, search engines pay attention to keyword density. If these crawlers find that you have been stuffing keywords into your content, they penalize you with a lower search engine ranking.
The worst violators of keyword stuffing may even be banned from the search engine altogether. Have no fear. If you find yourself in this situation, you can simply clean up your blog and resubmit it to the search engine for reconsideration.
I should also point out that there are other ways, aside from the content, to stuff your blog with keywords. Many bloggers will camouflage keywords into the background of their site in order to make them invisible to the reader. It is also possible to stuff the meta tags of your blog with keywords. In many cases, search engines do not even acknowledge meta tags because of this problem.
The moral of the story: Include keywords in your content, just don’t over do it!
Two search engine optimization tips to live by
Everyone loves the idea of search engine optimization and everyone gives out tips like candy. You will read list and list of the best search engine optimization tips possible by some of the most popular bloggers in the business and you can read them over and over and try to follow every single tip you find but in the end you still could get no traffic. Why? Here are two search engine optimization tips you should always keep in mind when designing your blog and implementing SEO tips to improve your traffic.
If you try to do too much you will fail with your SEO. What works is picking a few SEO Tips you are comfortable with based on your time and dedication to the project you are working on and exploit the method as much as possible. If you want to get backlinks go and get dozens and dozens of them. Don’t get three backlinks and try something else. Master an SEO technique before you move on. Focus on a few different search engine optimization tips and implement them consistently in your blogging for a year then try something else.
Content is king. You will hear this over and over and over but the end of the day it is true. Content will get traffic and will get a readership built. If you focus too much on SEO tips you will not be focusing on providing good content. The biggest search engine optimization tip I can suggest is to NOT focus on SEO and focus on providing quality content.
Google gives the little guy a list boost with getting traffic
Today I was doing some searching on google and found in the bottom sections for News results and Blog Posts near the related topics section on page 1. I did a little searching on how that gets populated and found that basically if you have a blog that is well indexed (read, not brand spanking new) your new blog posts will show up there if your keyword was within the search criteria.
This does not mean your post will remain on page one for a long time at all but it could result in a nice little spike within your readership each time you put out a new post. This goes back to consistency I suppose. The more you post, the more potential and time you will spend on page one of a search result which could translate to increase readership. The whole point of SEO is to get on page one so that once you are found, the quality of your content can retain a reader. This new little feature gives you an edge in getting some traffic.
For the news part, if you have a blog that is posted on by many authors you can qualify for the news section of google. You just need to post at a certain pace and have more than one author on your blog. If you qualify for that you can submit your blog here to try and get it listed so that your blog posts can picked up as a news source. If you get that, there is a whole other world out there for getting traffic as then you might be able to make the most of google news alerts but more on that later.
Next time you post, go to google and search on the keywords of your blog. See if it is working for you. If not read up on what you are doing wrong. This is a pretty cool feature you should try to take advantage of especially if you have a blog that is not high ranked but has been around for a while.
How to start your own SEO business
After blogging for a few years and learning the ropes of how to get a blog ranked high in search engine results you might want to consider spawning off on your own and make money online with your own SEO business. There are just a lot of people out there who want to rank high in search engines but do not have the time to commit or the technical background to be active in their blog marketing. Therefore they turn to SEO experts to help build a blog or website that will do well with search results.
If you have the background to do your own SEO business and feel you have what it takes to earn money online as an SEO expert, here is what you should do to get started.
Tips To Start Your Own SEO Business
1. You need to have a front. Create a blog as the center piece to your SEO business. This should be updated on a regular basis and you should post on a regular basis about tips, techniques and your own experience as an SEO expert. Give potential customers confidence you know what you are talking about. You should also build a services page on your business blog where you can describe your SEO services and the pricing available.
2. Start Local: Contact your local companies of any size, shape and business and offer to help build them a website if they don’t have one. Get in the door and from there market your SEO services.
3. Build a portfolio: Sometimes you need to earn a reputation before you can earn money online with your own SEO business. This means taking on good customers and working on their SEO for free in return you can use them as a reference on your SEO business blog. They might even give you a nice quote you can post on your site when you show the results.
4. Market yourself: Write articles on the topic of SEO and send them out everywhere. This includes guest blogging on SEO blogs, article directories and within specific business publications. Get your name out there and get links back to your SEO business blog so that potential customers can find you.
Can you get ranked without search engine optimization
Many new bloggers are turned away to the idea of making money online because they are flooded with the idea of search engine optimization. I know when I started out I was told if I didn’t learn everything there was to learn about search engine optimization than no one would ever read my blogs. Well, this is not really the case and I think this gets forgotten. If you are a new blogger, don’t get overwhelmed.
Good quality content over a long period of time will increase traffic naturally. People who read the site will sign up for RSS feeds, they will link to articles you post as reference points, your articles will show up on the search engines. The difference between rolling out a full blown SEO blog and not focusing on your keyword selections is a matter of time. Search engine optimized blogs will rank to the top much faster and with less work than a blog that is not writing for search engine optimization. They will get ranked to the top if they consistently produce good material for years but this is the hard way to get there.
So really comes down to the blogger. SEO is one way to get a blog ranked up high quickly in search results however this does not mean anything on its own. It does not mean anyone reads your blog or that you will make money from your blog. Just that it is ranked high in search results. So what am I getting at? Well, there needs to be a blending of quality of content mixed with SEO techniques. You need to write for your readers and focus on putting out articles that add value but at the same time you need to use some basics SEO fixes like keywords, getting backlinks and selecting proper titles for your blog posts. These simple steps could shave off months to years to getting ranked on page one for your niche.
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